A name synonymous with parties at the Ibizian Hyper-clubs Amnesia, Space and Hï Ibiza, the Housekeeping boys have certainly made a name for themselves over the recent years.
With the recent launch of their record label, continued expansion and even bigger things in the works, they were in need of a digital overhaul. This meant a new custom website built from scratch, a complete branding refresh and Instagram strategy and management.
Housekeeping’s past imagery was an essential aspect of their recognisability and, hence, their reputation - therefore, elements of the design needed to be carried over. One of the most significant issues with their existing logo was that, while the maid was iconic, the text wasn’t strong enough to exist on its own.
The new logo is now modern with an emphasis on their signature maid; the typography is distinct and can stand alone in its own right. The new logo has lit the way for a host of new event flyers and EP covers that we’re producing for them based on their new branding.